MANSCAPED™, a US-based men’s premium grooming brand, was on a mission to get young men in the UK on board with its popular beard and ‘below-the-belt’ grooming solutions. Here’s where we recommended a 12-month third-party insert campaign! 

After researching and confirming each brands and magazine’s demographic to ensure order value and data points best aligned with our campaign goals, we designed and printed eye-catching inserts to be sent far and wide across the UK.

In order to reach the target audience, the third-party inserts were distributed within the UK’s biggest men’s health and fitness magazines, My Protein and Rolling Stone to name a few.      

After hitting over 1.8M readers with our 12-month third-party insert campaign, MANSCAPED received an incredible 1,316 online orders following customers using the promotional codes featured on the inserts, producing $142,758 of code revenue and a 2:1 ROI. 

This is why we believe inserts are the unsung hero!